Connecting Brands
to NRIs Globally

Reach over 35 million+ NRI worldwide with culturally intelligent,

language-specific & festival-driven Campaign

Book A Free Strategy Call

Why NRI Market Matters ?

The Non-Resident Indian (NRI) community is one of the most affluent, influential, and culturally connected diaspora groups globally. Their spending is especially strong around cultural events, making them a key audience for targeted marketing.
35 Million+ NRIs in 200+ Countries
$125+ Billion remittances annually
22+ languages covered
85% mobile - first usage
70% celebrate Indian festivals abroad
Top markets: USA - 5.4M, UAE - 3.5M, UK - 1.8M, Canada- 2.9M, Australia - 0.9M, 100+ Countries

Planning a Global NRI Campaign?

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Let’s Talk Market-by-Market
NRI Digital Behaviour
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Mobile Audience-First

Over 80% of NRIs access digital content primarily through smartphones.

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Social Media Savvy

  • 91% of NRIs use YouTube, with long watch durations for regional content.
  • 78% are active on Facebook & Instagram.
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Online Shopping

  • 60–70% of NRIs shop online during major Indian festivals.
  • High preference for Indian brands/
    products abroad (food, fashion, finance, gifting)
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High Engagement with Personalized Ads

NRIs respond better to ads in their regional language, especially around cultural events.

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Peak Engagement Times

  • Evenings & Weekends are prime time.
  • Festive periods like Diwali, Eid, Onam, Christmas see a 2X increase in engagement.

Our  Services

What We Do

We help brands connect with NRIs in a meaningful and measurable way
using culturally aligned, multilingual campaigns.

Core Services

01
Multilingual Campaigns & Regional Targeting
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02
Festival &
Cultural
Marketing
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03
Programmatic
& Social
Advertising
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04
Influencer &
Community
Engagement
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Why Choose Us

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01
Deep Cultural Understanding of the Global Indian Diaspora
Geo-Fenced, Region-Specific Targeting
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02
Exclusive 1st, 2nd and 3rd Party Audience Data
Influencer + Community Access at Ground Level
07
03
Proven Scale and Execution Engine (2000+ Live Campaigns)
Multichannel, Festival-Centric Campaign Models
08
04
Partnerships with Top In-Language and Diaspora Publishers
Full-Funnel Performance with Real-Time Optimization
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05
End-to-End Creative Studio Tailored for Diaspora Context
One Partner.
Global Indian Reach.
10

Our Clients

Case Studies

Adidas
Bell
BMW
GoDaddy
Master Chef
Adidas
Bell
BMW
GoDaddy
Master Chef
Adidas
Bell
BMW
GoDaddy
Master Chef
Adidas
Bell
BMW
GoDaddy
Master Chef
McDonald's
MITRE 10
York University
Villawood
MC D
McDonald's
MITRE 10
TD Bank
SBS
Bell
UP Express
Victoria Big Build
York University
TJX
HSBC
City of Syndey
West HQ
BETMGM
SBS
Bell

What’s Next ?

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Step 01

Choose Your Target Markets

Select countries, regions, or communities where you want to reach NRIs – UAE, US, UK, Canada, and more.

Step 02

Design Language-Based Creatives

We craft ads in the right language, tone, and cultural style – Hindi, Tamil, Punjabi, Malayalam, Bengali, etc.

Step 03

Launch Campaigns

We go live across digital platforms – Meta, Google, YouTube, OTT, influencers, and more.

Step 04

Repeat and Optimize

Festivals, seasons, and audiences evolve – we keep refining your campaigns to stay relevant and effective.

Get Started

Ready to target the
NRI audience?

Let’s make your brand resonate globally with Indians abroad.

hello@billiontags.com

+91 98765 43210

New Door No. 782, Old No. 427, 1st Floor,
    Anna Salai, Nandanam, Chennai,
    Tamil Nadu – 600 035

Book A Free Strategy Call